1988 plymouth reliant k




1988 plymouth reliant k

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  • The K-car platform was a key automotive design platform introduced by Chrysler Corporation in The K-cars (Dodge Aries, Plymouth Reliant, Chrysler LeBaron, Dodge , and, in Mexico, Dodge Dart) sold – Plymouth Reliant (as above, also known as the Reliant K); – Chrysler LeBaron (coupes and .

    The Chrysler K-cars: Plymouth Reliant, Dodge Aries, and Chrysler Lebaron - the cars that saved From to , they sold over , K-cars per year.

    Read Plymouth Reliant reviews from real owners. Find out what Plymouth Reliant K Chrysler four cylinder from North America.

    1988 plymouth reliant k

    1988 plymouth reliant k

    Original radio works fine. Burton Bouwkamp, head of body engineering when the K car was designed , wrote in By this point, the smallest of the Big Three American automakers was close to collapse, struggling from the unexpected poor sales of the Omni, the fallout from the Aspen recalls, and the decision to discontinue full-sized Dodges and Plymouths in , leaving them without a full-sized car in a year of strong sales for them. In , The New York Times said the K platform not only "single-handedly save d Chrysler from certain death, it also provided the company with a platform that could be stretched, smoothed, poked, chopped and trimmed. Views Read Edit View history.

    1988 plymouth reliant k

    1988 plymouth reliant k

    1988 plymouth reliant k

    1988 plymouth reliant k

    1988 plymouth reliant k

    Plymouth Reliant, Dodge Aries, and Chrysler LeBaron: the K-cars

    The Plymouth Reliant and Dodge Aries were introduced for model year as the first " K-cars " manufactured and marketed by the Chrysler Corporation. The Reliant was available as a 2-door coupe , 4-door sedan , or as a 4-door station wagon , in three different trim lines: Station wagons came only in Custom or SE trim. Unlike many small cars, the K-cars retained the traditional 6 passenger 2 bench seat with column shifter seating arrangement favored by many Americans.

    The Reliant was powered by a then-new 2. Initial sales were brisk, with the both Reliant and Aries each selling over , units in The Aries replaced the Dodge Aspen. The Reliant and Aries were classified by the EPA as mid-size and were the smallest cars to have 6-passenger seating with a 3-seat per row setup, similar to larger rear-wheel drive cars such as the Dodge Dart and other front-wheel drive cars such as the Chevrolet Celebrity.

    1988 plymouth reliant k

    Chrysler marketed the car as being able to seat "six Americans. Chrysler was facing a grave financial crisis due to poor business decisions, lack of investment in new products during previous years, and external factors outside of their control as the s ended. Lynn Townsend, chairman from —75, had pursued a hands-off policy of running the company, refusing to spend more than the minimum on new drivetrains or platforms as long as the existing ones continued to sell.

    Sales of the company's larger cars started dropping after the OPEC Embargo and an increased amount of company volume consisted of lower profit compact models. Chrysler also had a policy of producing cars regardless of whether a customer ordered them, which was in contrast to AMC, Ford, and GM who only produced vehicles they received orders for. Soon, they were left with a backlog of unsold inventory which cost money to store and had to resort to the money-losing tactic of rebates to get rid of these excess cars.

    1988 plymouth reliant k

    Compounding these difficulties were new Federal emissions and safety regulations during the s which added more to the production costs of each car. Townsend retired in and left the reins to John Riccardo, who presided over a slowly-sinking company.

    In , Riccardo petitioned newly elected US president Jimmy Carter for a Federal bailout, but Carter would not consider the idea as long as Chrysler's present management were in charge. They came out in a year when larger cars were in demand and dealers struggled to move them from lots, costing the hard-pressed company yet more money.

    Ford president Lee Iacocca was fired on July 13, and three months later, Chrysler offered him the position of company president. By this point, the smallest of the Big Three American automakers was close to collapse, struggling from the unexpected poor sales of the Omni, the fallout from the Aspen recalls, and the decision to discontinue full-sized Dodges and Plymouths in , leaving them without a full-sized car in a year of strong sales for them.

    1988 plymouth reliant k

    Since , quality control on Chrysler vehicles had become worse. Although the K-platform had been designed during , the failing company could not afford by this point to put them into production.

    Thus, Iacocca and Riccardo decided to repeat the original request for government assistance, but since the Carter Administration would not offer any help until the existing management was removed, Riccardo stepped down as chairman and gave Iacocca the job. During a series of Congressional hearings, Lee Iacocca made his case for a Federal bailout of Chrysler, citing past bailouts of the railroad industry and aerospace company Lockheed-Martin as precedent.

    1988 Plymouth Reliant LE Station Wagon Walk-Around/Drive



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